Fun, productive, worthwhile, interesting, one-of-a-kind, inspiring – these are among the buzzwords that you would want people to say about your corporate events.
Planning a corporate event may be challenging, but it doesn’t have to be as long as you have the right resources to help you.
Below are 5 amazing tips to help you get started on planning your next perfect corporate event:
1. Events that contribute and realize the company’s objectives
Whether you’re planning a company thanksgiving party, a product launch, a conference for stakeholders or a fundraiser in support of your company’s corporate social responsibility efforts, all events has to be tied with the company’s objective. It has to be aligned with the company’s values and should always be in support of the company’s goals.
If you’re running out of ideas and you don’t want to do a run-of-the-mill kind of event, brainstorm with those people in your company that you know can help you provide insights as to some gaps that an event can help breach. Is your company looking to get more clients of a particular target market to notice you
Is there a particular product or service that you want to boost? Are you aiming to increase brand awareness? Asking these kinds of questions can help you pinpoint the direction where you want to go and the kind of event that will suit you.
Setting a reasonable budget will give you an idea of what you can bring to your corporate event. It gives you the ballpark idea of what might be too expensive to get and what is just right. It also lets you prioritize the important things and make the other non-essentials stay at the bottom of the list for you to deal at a later time.
A unifying theme for anything always makes planning and the rest of the event stages relatively easy. Once you decide on this, you can use it as a springboard for all ideas for all the other components of the event. You do have to make sure that the theme is something relevant,
People who are going to be affected by the event has to be invested in it. This applies to both internal and external stakeholders. For internal stakeholders, enlisting the support of the approvers would be a great first step and will probably save you from a lot of wasted efforts along the way. Making sure that your event pitch contains all the relevant information that would be valuable in deciding whether the event should be a go or not is crucial.
For external stakeholders, like the clients and target market of your event, they should be able to see the value in it. What’s in it for them? What’s so important about your event that they have to go out of their way to take part in it?
What makes it different from the other events with a similar vision that they would want to invest their time and money on it instead of the other available ones? Making sure that your event adds value to their lives and contributes to their desired output is very important. Otherwise, all your planning will be for naught.
Every amazing event you’ve attended in your life involves an amazing working team behind it. Your working team may be small or big, depending on how big your event is going to be. Making sure that you get the right people for the job is crucial to making the pre-event, event proper and post-event a success.
Your event suppliers make up a huge part of your working team. Getting tried-and-tested technical experts to handle your stage and make sure your lights and sounds set-up is good to go is very important if you don’t want to have any issues on the day itself. Having technical problems may be commonplace in events, but the right team with a vast experience will know just the trick to solve any on-the-day problems.
Getting an experienced event photographer, like The Crop is also very important. You want the details and beauty of your event which is a product of all your effort and the amazing collaboration of the entire working team, to be immortalized in photos.
You want to hire people who are experienced, reliable and collaborative. You want to work with people who know a lot about the amazing art of photography and make sure that every bit of your event is captured during the right moment. Your event photos are going to be what’s left of that amazing night and you want them to reflect just how successful it was.. In addition, you’re most probably going to use the photos in your other company efforts like marketing and sales so you really want those to be of the best quality.
There you go, all that’s left is for you to get to that drawing board and get started!