If you’re a car detailing professional, there’s a good chance you spend most of your time going from house to house. If this is the case, then it means that you might not have a storefront location for people to come and see your work close up. Mobile car detailers who don’t have any place where they can show off their skills are at a bit of a disadvantage in terms of marketing themselves, because all their business comes from word-of-mouth referrals or leads generated by Internet marketing efforts.
There are five things that I want you to consider when looking at how mobile car detailing differs from standard car detailing shops . It’s important for you to understand these differences so that you can apply them in ways that will help generate more business for yourself.
Showcasing Your Talent
One of the main differences between mobile car detailing and being able to do your work in a stationary location is that you don’t have nearly as much opportunity to show off your talent . It’s an unfortunate fact of life that potential customers often make decisions about whether or not they want to hire your services based on first impressions, but this is especially true if you’re running a mobile service.
Getting The Word Out About Who You Are And What You Do
If you were lucky enough to obtain a storefront location, it would be possible for you to put up all kinds of signage showing your contact information, your website address, testimonials from customers , etc. Since this isn’t an option for you as a mobile car detailer, the best thing that you can do for yourself is to be sure to have a business card or flyer on hand at all times so that potential customers have something they can take with them.
Pricing Your Services
Since most of your work will come from leads generated through Internet marketing efforts, it’s important that your website clearly states what kinds of services you offer and how much those services cost . You might have some people call out of the blue who know exactly what kind of service they’re looking for, but others will not. In either case, make sure your pricing is as clear as possible so there won’t be any confusion regarding costs down the line.
Managing Customer Expectations
The way you communicate with potential customers is extremely important , especially if they don’t yet know what it takes to make your job possible. Keep in mind that what you say regarding how long it will take for them to receive their cars back will be the main factor in determining your closing ratio (i.e., the percentage of leads that end up turning into jobs). The best thing you can do is to be as transparent about the entire process as possible, whether this means telling someone who calls out of the blue that you’ll need three days instead of one or letting a customer know when they should expect their car before beginning work on it.
Being Able To Provide Detailed Descriptions And Estimates
Even though some customers might request quotes from you over the phone, it’s important that you’re able to provide them with detailed estimates in writing. This will make for a much more streamlined car detailing process, and it’ll also ensure that no time is wasted when customers and their cars show up and you have to send them away because there were misunderstandings about cost or timing or anything else.
So, as we’ve seen, mobile car detailers face many challenges when they try to market themselves to potential customers. Being aware of these challenges is just one step in overcoming them . Put this knowledge into action by talking about what sets your business apart from other businesses in your area that offer similar services. Make sure your website adheres closely to all five points mentioned above so potential customers will have a good idea of what they’re going to get from you. Set a fair price for your services and stick with it, even if you have to turn away jobs. By being proactive in how you approach the yvmcd mobile car detailing business , you’ll be setting yourself up for success.